what does CPM in marketing mean?

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kayla k

what does CPM in marketing mean?

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alynst

Best Answer: 
Cost Per Thousand. So CPM is based on the cost per thousand ads viewed by your audience.

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  • fondrisi

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    Anonymous
    · 3 years ago


  • Infinity 800

    Cost per thousand impressions.
    The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.

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    CPM


  • Sanra

    CPM stands for Cost Per Mille, which is a fancy way of saying Cost Per Thousand.


  • Maximus

    Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT), is a commonly used measurement in advertising. In Latin mille means thousand, therefore, CPM means cost per thousand. Radio, television, newspaper, magazine and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM). It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.

    Source(s):
    http://encyclopedia.thefreedictionary.com/Cost+Per+Thousand


  • Sima

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    what does CPM in marketing mean?
    what does CPM in marketing mean?

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